If you are looking to increase your reach and grow your business, there are many things that may contribute to your overall financial success as a self-employed entrepreneur. In addition to developing an excellent product or service, coming up with a catchy business name, establishing a social media profile or online presence, and developing a blogging process may all assist you in building your business and strengthening sales. But perhaps nothing is as important as the development of a memorable logo.
The creation of a logo may appear to be a difficult and intimidating task, especially in light of some of the most iconic logos out there. All someone has to do is mention a company like Pepsi, McDonald’s, Apple, or Nike, and the logo is bound to pop in your mind!
Following these few guidelines may help you visualize what you want, even before you choose the right logo design software to make your abstract concept a print reality.
4 Business Logo Hacks
Keep it simple
The very best logos are simple, classic, and easy to understand and identify. Most include a basic and unadorned mark that becomes synonymous with your company name, product, or message…like round the world travel.
The goal is to create a straightforward representation of your company or product with which consumers around the world can identify. Keeping a logo simple will make it recognizable, versatile, and timeless.
Try to avoid creating a logo that contains too much information, so be sure to use no more than three or four words and don’t use more than one design effect in your final product.
Choose color wisely for Your Business Logo
Make sure that the color palette you choose is equally classic and simple. Certain color combinations (like salmon pink and seafoam green utilized ad nauseum in the 70s) can date your logo and easily fall out of favor with your consumers. Create something that will be able to be utilized for years to come by avoiding too many trendy elements or colors.
Keep in mind that you won’t be able to use a full-color logo all the time, so be sure that your logo will work if it must be done in black and white; if it doesn’t, you may want to go back to the drawing board.
My pet-Peeve Business Logo Hack – Think about what is “easy to read,” even from a distance
Like written works, any type of artistic representation requires people looking, viewing, and eventually interpreting the meaning of a graphic. Tattoo artists, for example, understand that there is more to a design than the picture and words incorporated via ink into the skin.
Like other forms of art, there is usually a deeper meaning that is actually greater than the sum of its parts. In addition to what is actually there (a bird, a skull, etc.), elements such as placement, color, texture, and even size play a role in helping a viewer determine the implicit meaning and value of a graphic representation.
Logos are no different. They should be easy to recognize and “read” (i.e., interpret), and if they are, they will be more easily remembered.
Establish your message via Your Business Logo
It is important that your logo is an accurate reflection or representation of your company or product. It should have a meaning that is unique to what you do or what you sell, and the logo should generate both the feelings and message you wish to have associated with your brand. Many logos have hidden messages or ideas.
The yellow arrow in Amazon.com’s logo, for example, serves as a pointer, indicating that it sells everything from “a” to “z.” Additionally, the arrow serves as a smile, which is an indicator of the friendly, welcoming feel the company wishes you to have.
And of course, the brand, “Amazon” is a nod to the mythological race of exceptionally large female warriors, indicating the quantities of goods available. Work to create a logo that will establish all the information and feelings you want consumers to relate to your product or service.
Whether your goal is to simply increase your overall sales, grow your business, pay off debt, or you are targeting a goal like taking your dream vacation, a well-designed and articulate logo can help you market your service or product and reach your objective.
Getting feedback from trusted sources may help you think about what you really want to say and simplify your message into the most memorable logo ever! I really love this service and I appreciate their Logo.
What are some logos you feel represent their brands well? What do you remember about some of the logos you know best? Feel free to comment below.